Additional Online Drivers
Being found online is increasingly important to a company’s overall success. Traditional advertising, promotion and public relations are all losing market share as the Internet becomes such an effective medium to market your business.
Alternatives Abound: At the same time, maintaining a highly visible profile on the Internet is more and more competitive. Many alternatives exist beyond the large search engines as methods to promote your business. These include shopping search engines and directories, local search engines and directories, and vertical search engines and directory listings. Some are paid and some are free. It is important that your business starts now in its on-line efforts to be found in these venues.
Local: The advantage to local search is that you can be more readily found by users searching for specific cities such as Chicago, Los Angeles, Boston or San Diego. If you are marketing to an area like Orange or Riverside County you can be found in city-specific listings such as Ontario or Anaheim.
Shopping and Industry Verticals: Shopping search engines and directories (e.g. Froogle, Shopzilla, etc.), can be an excellent venue for sites that sell online. Vertical search engines and listings tend to be industry specific.
Email Marketing: Email marketing can be a successful means to spread the online word about your products and services. Care must be taken to avoid spamming, though.
“Drive It” Service: All of these alternatives can be explored as part of Bastion Internet’s “Drive It” service. Your site can be a part of these up and coming Internet marketing venues.
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