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Landing Pages
Landing Pages Design for the Web
Convert more web traffic with superior landing pages. Landing pages are often the first page your visitor will see. They’re the web pages that your online ads link to. When a web visitor clicks on a pay per click ad or other online link or advertisement – the first page they “land” on is the landing page. The effectiveness of this page will often determine the overall success of a campaign.
If you run or plan on running Google Adwords, Yahoo Search Marketing, or other pay per click or online advertising, then properly designed and tested landing pages can easily double or triple the effectiveness of your campaign.
At Bastion Internet, we use our knowledge of both traffic generating techniques and web design to build the bridge between the two – the Landing Page.
Companies often make the mistake of using one page (and often an existing web page) as the link target for a variety of online advertisements. Additionally, that landing page may have never been specifically designed for an ad-referred audience.
The better way is to custom design a set of pages that transition the visitor from your ads to your site. These pages should be branded similarly to your overall site, but will have key differences which raise their effectiveness at keeping the visitor on your site (i.e. reducing the bounce rate).
Bastion’s “Convert It” service includes landing page design and/or analysis. Our associates work with you to determine if new web pages should be produced specifically as landing pages and if so what those pages should look like. We’ll often produce a number of versions to allow for conversion analysis and testing.
Getting Started:
Picking up the phone or emailing us is a great way to get started. After an initial discussion, we’ll meet with you to review your current site. If you’re located in Southern California (e.g. Orange County, Los Angeles, San Diego, Riverside, etc.) we’ll meet in person. For clients located outside of these areas, we can always meet via the Internet.
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Further recommended pages:
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