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Converting | The Bastion Way
At Bastion, we convert traffic based on a number of principles:
Conversion is the ultimate goal: For most marketing oriented websites it’s not about how much traffic you get, it’s about how traffic impacts your bottom line.
Conversion doesn’t live in a vacuum: Conversion is the result of many factors. The design of your site, the kind of traffic your website attracts, your business model and how it’s portrayed on the web, are all factors which contribute to high conversion rates..
Profit beats revenue, profit beats rates: We’re always looking to raise conversions, but we know it comes with an associated cost. There are consulting costs, advertising costs and more. These need to be taken into account when deciding on action to take. Likewise, conversion rates are not the best judge of success. Targeting high-conversion rate traffic is obvious. However, targeting low converting traffic that is still profitable is also the right move to make.
We are a full services web company.
This allows us to have expertise in a variety of areas including design and traffic-driving strategies – both of which complement conversion tactics and strategies.
Every website is like a business unto itself.
It has an advertising component, a public relations component, a sales component, a product component, and a customer service component. They are all interrelated and interdependent.
Search Engine Optimization shouldn’t be done at the expense of good, attractive design. Landing pages only work well if the Pay Per Click campaign is properly set up. Web design and webpage content need to be in line with the advertising on one side and the products and services to be delivered on the other side.
Business trumps technology:
We have a strong business focus. Our services have to make good business sense for our clients. We’re continually comparing costs with revenue (short and longer term), to ensure we recommend profitable strategies. The better we know your business and how you operate, the better we can tailor our services to deliver.
If this sounds like the kind of web services firm you’d like to be dealing with, please contact us and we’d be happy to set something up and start working on your behalf.
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internet marketing & design
design drive convert
